Tuesday, February 15, 2011
There are companies that hate the word "Warranty". Why? Because they do not want anything to take away from their bottom line of profit. For example, if you have a customer that has not purchased anything in a certain lenght of time ( say 1 year ) that customer would be removed from your customer list. This from their point of view would also deny any warranty issues. Now this customer would start over and all warranties would begin when credit is approved and customer starts purchasing.